This sounds nice, but also meaningless.
I can appreciate the niche marketing approach to fashion. Just what us skinny guys need.
I have no idea what's in these boxes. It says, 'Soup Performance Feminism Fashion, Sweet Soup so lovely so pretty.' So it's fashionable soup for feminists, right.
Japan also seems to like the idea of riding horses inside in the name of fitness. Imagining ways to exercise which require little to no movement is an unending supply of revenue for quite a lot of companies. The ads for these contraptions are quite good, featuring nubile young women 'riding'.
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